Athlete-First Representation
The 4One5 is an athlete-focused sports agency helping student-athletes build their personal brands, pursue NIL opportunities, develop strategic partnerships, and prepare for success during and beyond their playing careers. We take a personalized approach by learning each athlete's story, values, goals, sport, and audience before building a strategy that fits who they are.
How We Support Athletes
NIL & Partnership Development — We research aligned opportunities, prepare athlete materials, conduct brand outreach, and support partnership conversations.
Personal Branding & Content — We help athletes define their stories, strengthen their digital presence, plan content, and create professional media kits and pitches.
Career & Long-Term Development — We support networking, professional branding, résumé development, and preparation for opportunities beyond competition.
About Us
Aij McFarland
Aij McFarland
Aij McFarland
Aij McFarland is a former NCAA Division III track and field student-athlete and a Sport Management graduate student with experience in social media, sports marketing, partnerships, ticketing, and game-day operations. At The 4One5, Aij focuses on athlete branding, marketing strategy, partnership development, and helping athletes communicate their value beyond athletic performance.
Jerzee Briez
Aij McFarland
Aij McFarland
Co-founder of The 4One5, supporting athlete relationships, brand development, and the continued growth of the agency.
Who We Work With
The 4One5 creates personalized opportunities by connecting athlete goals with the right strategy, audience, and partnerships.
For Athletes
We work with driven student-athletes who want to grow their brands, explore aligned NIL opportunities, and prepare for life beyond their sport.
For Brands
We help businesses connect with athletes through authentic social campaigns, ambassador programs, appearances, events, and community initiatives.
Our Approach
Every relationship begins with discovery, followed by a personalized strategy, professional positioning, thoughtful outreach, and ongoing support.
Common Questions
Are NIL deals guaranteed? — No. We help athletes build their brands, prepare professional materials, identify aligned opportunities, and pursue potential partnerships, but opportunities and earnings cannot be guaranteed.
Who can work with The 4One5? — We welcome inquiries from student-athletes and emerging athletes seeking support with branding, marketing, partnerships, and career development.
How are NIL rules handled? — Athletes must follow applicable laws, school policies, team requirements, and disclosure procedures. Specialized legal and tax questions should be handled by qualified professionals.
